The concept of “artificial intelligence” appears to be everywhere. The industry of market research is no different. Every day, we seem to be an inch closer to the dystopia that Hollywood warned us about decades ago the rise of machines!
But as sci-fi envisioned, the robots are not orchestrating an insurrection. It’s just that they are increasing—and in certain cases, quietly—replacing the roles that we humans have become accustomed to taking on ourselves.