AdTech is the future of digital advertising and should be a core component of your marketing strategy. But is it all about data and metrics now? AdTech is the future of digital advertising and should be a core component of your marketing strategy. But is it all about data and metrics now? MarTech and AdTech are two buzzwords you hear a lot in this industry. But, these technologies are driving a change and revolutionizing how businesses market to their target audience. The point to take note of here is that the increased focus on creating a seamless digital experience is causing these two technologies to interweave.

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