Understanding Online Reputation Management (ORM)
Online Reputation Management (ORM) refers to the process of monitoring, influencing, and improving the perception of a brand or individual online. In the digital age, a brand’s reputation can be shaped by reviews, social media comments, and various online content. ORM involves proactively managing these elements to ensure a positive image.
Effective ORM includes strategies such as responding to customer feedback, addressing negative reviews, and creating positive content. By actively managing online perceptions, businesses can enhance customer trust and loyalty.