Check out this amazing Infographic from Rochelle Williams on tackling the constant marketing dilemma of fetching healthy opens for your wealthy email marketing campaign. One of the most common mistakes that marketers make today is not using open rates as a benchmark to judge their email campaign success. Sure, you might have good engagement and quality, but what about your open rates? One way to start using your email open rates in a better way is by analyzing how they compare to the numbers from other competitive campaigns. This can help you identify tactics that are best for your business and improve your campaign overall.