What future trends might influence Paco Rabanne's strategy in the USA?
Future trends that might influence Paco Rabanne's strategy in the USA include a growing emphasis on sustainability and eco-friendly packaging, reflecting consumer demand for environmentally conscious products. Additionally, the rise of personalized fragrances and customization options may lead the brand to innovate its offerings. Lastly, leveraging digital marketing and e-commerce advancements will be crucial for engaging younger audiences and adapting to changing shopping habits.