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Guest posting is a content marketing strategy where an individual or a company writes and publishes an article on another website or blog that belongs to a third-party. It's a mutually beneficial arrangement where the guest author gains exposure to a new audience while the host website receives fresh content. Typically, guest posting involves reaching out to website owners or editors, pitching article ideas, and upon approval, submitting the content for publication. This practice helps in building relationships, expanding reach, establishing authority in a particular niche, and improving search engine visibility through backlinks.